Science Museum

This past Tuesday, January 18, I had the opportunity to visit the Science Museum. 

The brand logo of the Science Museum has a fun, original font which makes it very appealing to younger children.  It also gives off a very digital, science-related feel, which is appropriate. Also, the combination of the "i" and "e" in the top row is an unique attribute of this specific logo.  The color scheme, however, could use a bit more color, as the plain blue is a little dull compared to how the logo would look with a variety of bright colors.  The main audience to attract is children, so the font works well, but again, could be more beneficial with a wider variety of colors.

The map greatly improves the navigation scheme of the museum.  It breaks down the museum into sections, and allows visitors to ensure they've visited all exhibits.  There are clear labels at the beginning of each exhibit which state the overarching theme of the section, and there are also small labels on each of the exhibits to provide facts and fun information.  There are multiple ways to navigate the museum, which allows visitors to explore everything or only the things they find the most intriguing. 

 

The shop and cafe extend the brand of the Science Museum.  With the same font and a different color scheme, it gives the branding a little flavor but still keeps it continuous all at once.  The types of toys and other articles sold in the shop are relatable to the objects found within the museum, and could serve as very memorable keepsakes.  The cafe provides a relaxing environment for visitors or parents after spending the day exploring the museum. 

The display cases varied throughout the museum.  Many exhibits were behind a thick wall of protective glass, whereas others had no protection at all and visitors were able to have a hands-on experience.  Many of the exhibits displaying artifacts from the past were protected, mainly because they are one-of-a-kind and cannot be replicated.  Other interactive exhibits used text to relay information to the visitor while allowing them to explore the objects for themselves.

My favorite exhibit of the museum was the atmosphere exhibit.  It was really interesting as well as having a really stimulating environment.  It is on a dark level with lights on the floor that move and flash.  The level is set up with multiple hands-on stations that allow visitors to interact, and play games, while learning.  The overall experience of the level is similar to being in outer space, which makes the exhibit unique and memorable.

I learned a lot from visiting the Science Museum.  Some of the most interesting things I learned were in the Psychopathology exhibit.  For example, I learned that humans subconciously place emotional meaning in our everyday objects by pairing them to aspects of our "inner world", a process which is called "projection" by psychopathologists.